Whether you are writing a magazine article Authentic Easton Stick Jersey , composing a press release, or editing the sales copy on your website, the end goal is always the same - to influence the thinking, and probably actions, of other human beings. To do that Authentic Drue Tranquill Jersey , your writing must instill confidence in a mind that is inclined to doubt you.
Here are a few tips on keeping the reader on your side.
Keep your word count under control. Keep it simple and don't say any more than necessary; when you write, limit your word count from the start. Never spend 1000 words covering ground that could have been covered in 200 words - the extra material looks exactly like the useless filler it is.
Don't hedge. At all. Sometimes a writer is worried about offending the reader, and so either avoids making direct statements or pads the statements with language designed to soften the blow. Don't hedge - be bold and direct, and let the reader be offended. You can't make everyone happy, and you'll look like a fool if you try.
Be on the lookout for language - phrases like "taken as a whole" and words like "basically" - which doesn't contribute anything towards supporting a direct claim. Weed out the hedging and get back to simple noun-and-verb statements.
Use active verb tense - avoid passive tense at all costs. Active verbs describe the subject committing an action and influencing its environment ("Jim drove his car") Authentic Nasir Adderley Jersey , while passive verb clauses dislocate the subject so that it becomes secondary to the predicate clause ("The car was driven by Jim"). Typically any verb clause in the "to be" family ("has been", "is being", etc.) is a passive clause.
Don't use passive verbs; they express impersonal events rather than committed actions, and they create distance with the reader. They avoid a sense of personal accountability. Active verbs draw the reader closer and fix responsibility.
Maintain an optimistic, positive tone. Politicians everywhere know that good news wins elections. Limit your use of negative statements as much as possible Authentic Jerry Tillery Jersey , and focus on the positive. Give your reader a sense of hope rather than apathy.
Even if circumstances require that you deliver bad news, do so with optimism: there are problems, but we are solving them. Don't deny or avoid obvious unpleasant truths - if your reader knows about them already, your avoidances will only damage your credibility - but keep control over your tone. Promoting a consistently optimistic image to your readers goes a long way towards generating confidence, or at least benefit of the doubt.
Structure your writing carefully. Carefully plan out what you intend to write Authentic Mike Williams Jersey , and then follow the plan. Don't make it up as you go along. Don't wander and don't be indirect - organize your message carefully, to say the most in the least words possible. Demonstrate that you are in control of your communications, and worthy of reader confidence.
In the beginning, I thought it was going to be a breeze when my husband, Terry Authentic Derwin James Jersey , joined me working full-time in my business. If anyone could do it, we could! We already had a healthy relationship built on trust and respect. We communicated well. We both strongly believed in what we were doing. We understood the need to help each other with the children, keeping the house, and with the business. We planned to allow for fluctuations in income to keep stresses over money to a minimum. Yet I still wasn't prepared.
For anyone considering working with your spouse, here are 3 Essential Boundaries for Entrepreneurial Couples to help to ease your transition:
1. Clarify expectations for workhome. Nothing can prepare you for the blurring of boundaries and turf that occur as you transition into working together. When you join together with your spouse Authentic Joey Bosa Jersey , most likely, both of you have experienced success throughout your careers, and have developed your own working style. Suddenly you have a whole new dynamic in your relationship with your spouse you must learn to work through. I always knew that we had different gifts and talents: Terry is very techie and he loves to write, and I am a people person who is an administrative whiz. Even though I should have probably seen it coming, I was still surprised at the difference in our work styles. I multi-task all day long Authentic Melvin Gordon Jersey , and he prefers to work on one project at a time. Just like being newlyweds all over again, we had to put some effort into getting to know each other on a whole new level to be able to work well together.
Beth Butler, creator of the Boca Beth Program has some helpful tips for clarifying expectations with your spouse. ?I make us lunch each day and we try to talk about BOCA BETH items that are pressing. It's our time to reconnect - he works from home for the wine company he represents and I work from home sharing my passion for second language learning with young children. A funny mix, but it works! We talk about what each of us has planned the next day so there are no surprises - and I use that time to ask for his help. I can't expect him to guess what I need so I have learned to be very specific.?
2. Schedule time for love. Most entrepreneurial couples complain they have less time together than before. It is possible to work beside your spouse in the same office all day long and barely speak on a personal level. How difficult is it to turn off your cell phone and talk a walk with your love? It is imperative to make it a point to schedule time for your relationship so that the business does not overtake it. Terry and I plan ahead to sneak away for lunch or to take a break at Starbucks. We have found if we don't take the time to schedule in these lunch or coffee dates, then they are less likely to happen as we work to meet deadlines or get a project done. We haven't yet been able to master scheduling 'regular dates? Authentic Philip Rivers Jersey , but its next on our list of priorities in order to help keep our close relationship.
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