"Sales Letter"... that's your web site's sales page. The page with the carefully written copy designed to convince a visitor that they will benefit from buying what you are selling.


I began direct marketing before the internet and learned the basics of mail order marketing. I am glad to say that many webmaster have adopted the teachings of the old time Qadree Ollison Authentic Jersey , direct mail copy writers. They learned the hard way what would sell and what would not.


Mail order means spending thousands of dollars on every mailing. If that mailing doesn't produce sales there is hell to pay. Copywriters learn fast or they were out of work.


No, much of the writing on the internet is good. The problem is most have not learned about basic layout.


Notice how often you see a good sales message delivered in a very small, gray font. It's hard to read even when your nose is almost touching your computer screen.


Many people don't have perfect vision... plus our population is growing older and seeing well can be a challenge for seniors. Why obscure your sales message?


People will not work to understand what you are saying. It's hard enough to capture a visitor's eyeballs with a great headline... don't lose them because they have to strain to read the copy. One click and they're gone!


Use a font like Arial... large and black, so it jumps off the page.


Your page is too wide! Your lines too long!


If your sales letter fills the most screen your sentences will be way to long to read comfortably.


The eye likes to scan a few words and then move down to another line. That's what it has been trained to do with newspapers. Newspapers have their text in easy to scan columns.


Even hard cover books have very readable pages... and that's about as long as you would want a sentence to be.


Please, no more small fonts and long John Cominsky Authentic Jersey , long sentences.


Finally, white only for your background... black type on a white background.


And, please, put white type on a black background. If you run a split test you will learn it just does not sell!


Short sentences and paragraphs always. Seldom should a paragraph be longer than two or three sentences.


Paragraphs must be indented. Testing mail order letter's proved that indenting helped to draw the eye from the end of one paragraph to the first line of the next?


and increased sales.


All words, including headlines Kendall Sheffield Authentic Jersey , in upper and lower case. Why, because that is what the eye is accustomed to seeing. It's not nice to confuse eyeballs!


Everything concerning your sales letter must capture and hold your visitor's interest and attention or your brilliant writing will fail.


The details discussed here can increase your sales by 3% to 10% or more... so just stop screwing up your sales letter!

Before starting having problems, Tylenol was the most successful over-the-counter product in the US with more than one hundred million users. The popular pain reliever Tylenol is found in most over the counter and prescription medications. However, Tylenol overdose tends to be the most common cause of acute liver failure. Tylenol, which is an uber successful product Kaleb McGary Authentic Jersey , has been recalled more than once. The first recall happened in 1982 after seven people died from having cyanide-laced extra-strengthen Tylenol.
In 2012, Johnson and Johnson suffered a massive recall when it recalled thousands of bottles of Tylenol, which involved removing 500,000 bottles of infant Tylenol because of having dosing problems. The recall applied to a one-ounce bottle of grape flavored infants Tylenol oral suspension (Reuters, 2012). Johnson & Johnson recalled its supply of infants Tylenol after complaints from parents about problems with a new dosing system. The major problem with the recall involved the new bottle design that was intended to prevent any accidental ingestion and also ensure accurate doses. However Chris Lindstrom Authentic Jersey , when the parents inserted the syringe to the bottle, some accidentally pushed a protective cover inside. With the recall of the product, the company has been looking for alternative means to redesign the dosing system (Reuters, 2012). With the effort of improving the design, the company has changed the design so as to make it easy to get the dose right and also to limit the spillage when the bottle is knocked over.
The first recall of Tylenol happened in 1982 and with this recall; it completely changed the policy of packaging. The tragic incident that involved the poisoning of multiple Chicago residents due to the adulterated Tylenol capsules led to the new tamper-resistant packaging regulations Vic Beasley Jr Authentic Jersey , which some are still in place today. After the Tylenol tragedy, the FDA established new packaging guidelines. The incident resulted in the manufacturer and packer who package an OTC product to package the product in a tamper-evident package (Jarrell, 2013). With the issue of the FDA regulations, mot major pharmaceutical manufacturers started the process of implementing a means of tamper resistance or the tamper evident packaging. The tamper resistance standards tend to establish a level of security which does protect the consumer and also affords the manufacturer some protection. In conforming to the federal regulations, the producer tends to establish the intent to package its product responsibly by the accepted standard and helps protect companies against them product liability claims of negligence in packaging.
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